About Us

We believe that immersive technologies can contribute to the improvement of the life quality for people around the globe

Our Mission

To create immersive solutions with a positive impact, by going the extra mile, focusing on team synergy, client collaborations and deep tech expertise.

Our Vision

To contribute to the creation of a new reality, which will enhance the well-being of individuals worldwide.

Executive Profiles

Alex Dzyuba is the Founder and CEO of Lucid Reality Labs, the World’s leading immersive technology consulting, design and development company with the primary focus on creating immersive XR trainings & simulations for Healthcare, MedTech & Pharma. Alex is a serial entrepreneur, technology innovator, spatial computing evangelist and visionary, focusing on immersive technologies and innovation, with over 15 years of experience in technology, investment, management and an extensive background in AR, VR, MR, XR and AI. As a member of Forbes Technology Council Forbes, global VR/AR Association (VRARA) Healthcare Committee Co-Chair & VRARA Ukraine Chapter President, Alex pushes the limits of technological advancement to help deliver a positive impact on how people experience life.

Alex Dzyuba

Chief Executive Officer

Anfisa Dzjuba is the Chief Marketing Officer at Lucid Reality Labs. Before joining Lucid Reality Labs Anfisa was a Senior Brand at L’Oréal responsible for marketing and communications strategies. Anfisa has over 15 years of experience in marketing, advertising and management with extensive knowledge of the FMCG sector. Anfisa has earned an MBA from RISEBA University.

Anfisa Dzjuba

Chief Marketing Officer

Before joining Lucid Reality Labs Marina cooperated with a number of IT companies as a HR, Recruitment and Team Lead Manager.

Marina has over 7 years of experience in the human resource field, growing companies and building corporate culture for large corporations and start-ups.

Marina Polyakova

Human Resources Director

Anna Rohi is the Senior Marketing & Communications Manager at Lucid Reality Labs. Before joining Lucid Reality Labs Anna was a Marketing Communication Manager Northern Europe at Kingspan Global, responsible for marketing and communications. Previously Anna has held a Marketing Product Manager position in L’Oréal and a Marketing Specialist position in Consortio Fashion Group AB. Anna has over 10 years of experience in marketing and communication with knowledge of B2B, B2C and E-commerce. Anna has earned an MBA from Tallinn University of Technology.

Anna Rohi

Senior Marketing & Communications Manager

Advisory Board

Polina Istomina is a notable expert in the life science field with extensive knowledge and years of expertise working with global top companies, including Silicon Valley and Fortune 500 clients. Polina has in-depth technical and managerial experience, focusing on delivering AR, VR and MR projects. Graduated from INSEAD with an MBA, Polina has completed an Artificial Intelligence Programme at the University of Oxford, she is both Scrum Master (SMC) and Project Management Professional (PMP) certified. In addition to her professional experiences Polina mentored at the Upwardly Global, an Economic Empowerment organization. We believe Polina will contribute greatly to the mission and vision of Lucid Reality Labs as well as bring her knowledge and expertise to enhance the immersive solutions we create for our clients in the healthcare, life sciences and education industries.

Polina Istomina

Advisory Board Member

Lucid Reality Labs Corporate Social Responsibility

Community Involvement and Development

Lucid Reality Labs stresses collaborative, consultative, and partnership approaches in our community investment programs. Lucid Reality Labs will integrate Community Investment considerations into decision-making and business practices and will assist in local capacity building to develop mutually beneficial relationships with communities. Lucid Reality Labs will contribute to our host communities' quality of life by supporting innovative programs in health, education, social services, and the environment, as well as cultural and civic projects. Lucid Reality Labs will strive to provide employment and economic opportunities in the communities where we operate.

Labor Practices

Lucid Reality Labs will apply fair labor practices while respecting the national and local laws of the countries and communities where we operate. Lucid Reality Labs will ensure that employees are treated fairly and with dignity and consideration for their goals and aspirations and that diversity in the workplace is embraced. Lucid Reality Labs fosters inclusive, collaborative, and safe working conditions for all Lucid Reality Labs' staff. As such, Lucid Reality Labs is committed to providing a friendly, safe and welcoming environment for all staff, regardless of gender, sexual orientation, ability, ethnicity, socioeconomic status, and religion (or lack thereof).

Human Rights

Lucid Reality Labs recognizes that governments have the primary responsibility to promote and protect human rights. Lucid Reality Labs will not tolerate human rights abuses and will not engage or be complicit in any activity that solicits or encourages human rights abuse. Lucid Reality Labs will always strive to build trust, deliver mutual advantage and demonstrate respect for human dignity and rights in all relationships it enters into, including respect for cultures, customs, and values of individuals and groups.

Fair Operating Practices

Lucid Reality Labs is committed to maintaining the highest standards of integrity and corporate governance practices to maintain excellence in its daily operations and promote confidence in our governance systems. Lucid Reality Labs will conduct its business openly, honestly, and ethically. Lucid Reality Labs recognizes the importance of protecting all of our human, financial, physical, informational, social, environmental, and reputational assets. Lucid Reality Labs will advise our partners, contractors, and suppliers of our Corporate Social Responsibility Policy and will work with them to achieve consistency with it. Lucid Reality Labs is committed to measuring, auditing, and publicly reporting performance on its Corporate Social Responsibility programs.

Environmental Impacts

Lucid Reality Labs is committed to protecting the health and safety of all individuals affected by our activities, including our employees, contractors, and the public. Lucid Reality Labs will provide a safe and healthy working environment and will not compromise the health and safety of any individual. Our goal is to have no accidents and mitigate impacts on the environment by working with our stakeholders, peers, and others to promote responsible environmental practices and continuous improvement. Lucid Reality Labs is committed to environmental protection and stewardship. Lucid Reality Labs recognizes that pollution prevention, biodiversity, and resource conservation are critical to a sustainable environment and will effectively integrate these concepts into our business decision-making. All employees are responsible and accountable for contributing to a safe working environment, fostering safe working attitudes, and operating in an environmentally responsible manner.

Consumer Issues

Lucid Reality Labs will engage stakeholders clearly, honestly, and respectfully. Lucid Reality Labs is committed to timely and meaningful dialogue with all stakeholders, including customers, employees, indigenous peoples, governments, and regulators, among others.

Supply Chain

Lucid Reality Labs promotes CSR initiatives in areas including environmental preservation and human rights throughout the entire supply chain by working closely with suppliers, processing vendors, customers, and distribution companies. Lucid Reality Labs is committed to environmental friendliness, fair working conditions, and high quality throughout the supply chain. Lucid Reality Labs will promote fair transactions grounded in corporate ethics and comply fully with all laws and regulations, as well as social norms inside and outside the company's operational region when making purchases. Lucid Reality Labs will take into account the impacts that purchasing activities have on the labor environment and health and safety. Also, engage in risk management, including responding swiftly to unexpected situations and disclosing accurate information. Lucid Reality Labs will ensure to respect human rights, eliminate all forms of discrimination, and strive to improve workplace environments. Additionally, do not be complicit in the infringement of human rights in the supply chain, such as through forced labor, slave labor, child labor, and unjust low-wage labor. Lucid Reality Labs will prevent leaks of confidential information and respect intellectual property rights.

Sustainable Development Goals

Lucid Reality Labs believes technology is crucial in facilitating international trade and efficient resource use. For Lucid Reality Labs, SDG 9 - "Industry, Innovation, and Infrastructure" is core to our business as it applies to everything from coverage to R&D investments, service continuity, and opportunities to innovate and enable social and regional development. In addition to complementing the Lucid Reality Labs mission, our contributions to the SDG align with our company's purpose–to create technology that benefits everyone and the planet itself.

🔗Lucid Reality Labs Corporate Social Responsibility Policy .pdf