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About Us

We collaborate with global brands, start-ups, marketing and digital agencies

Supercharging Startups
Lucid Reality Labs team is excited to welcome new challenging projects and create never seen before technical solutions for growing businesses.
Collaborating with global brands
We collaborate with a number of international brands to deliver state of art immersive solutions for outstanding results.
Cooperation with digital and marketing agencies
We have partnered with a number of agencies to deliver the best results and most dynamic solutions across industries.

Our Approach

Discovery Stage
We analyze the client's vision, objectives and expected deliverables. Our Discovery Team prepares project specification and requirements, estimates the budget and designs roll-out phases. After the client's approval we put together the project team according to the required experience and skill sets.
Design Stage
We model and design the visual concept of the project with precision to detail, incorporating client’s vision of brand and product identity, crafting a solution for the desired target audience and functional outcome.
Development Stage
We bringing product to Spatial dimension through the most appropriate technology stack, providing required functionality, usability and user experience.
Quality Assurance
We track software development process through each cycle, identify, test and resolve any arising issue to ensure smooth performance and continuous improvement in accordance with technological updates.
Deployment Stage
We assist with or take charge of the software deployment into dedicated devices, controlling and overseeing the process until completion
Post Production Support
We track, analyze and evaluate the post-launch product performance and user experience, addressing identified issues, providing insights & recommendations for further improvements.

Executive Profiles

Picture of Alex Dzyuba, the Chief Executive Officer (CEO) of Lucid Reality Labs

Alex Dzyuba is the Founder and CEO of Lucid Reality Labs, an award-winning spatial technologies company that develops immersive experiences solutions, with a vision to the create new realities that enrich people lives. Alex is a serial entrepreneur, technology innovator, spatial computing evangelist and visionary, focusing on immersive technologies and innovation, with over 15 years of experience in technology, investment, management and an extensive background in AR, VR, MR and AI. As a member of Forbes Technology Council Forbes, global VR/AR Association (VRARA) Healthcare Committee Co-Chair & VRARA Ukraine Chapter President, Alex pushes the limits of technological advancement to help deliver a positive impact on how people experience life.

Alex Dzyuba
Chief Executive Officer
Picture of Polina Myznikova, the Chief Operating Officer (COO) of  Lucid Reality Labs

Polina Myznikova is the Chief Operation Officer at Lucid Reality Labs. Before joining Lucid Reality Labs Polina was the Head of Finance and Operations at Game Development Company responsible for integration of financial functions into daily operations. Polina has over 10 years of experience in finance and operations management.

Polina Myznikova
Chief Operating Officer
Picture of Anfisa Dzjuba, the Chief Marketing Officer (CMO) of Lucid Reality Labs

Anfisa Dzjuba is the Chief Marketing Officer at Lucid Reality Labs. Before joining Lucid Reality Labs Anfisa was a Senior Brand at L’Oréal responsible for marketing and communications strategies. Anfisa has over 10 years of experience in marketing, advertising and management with extensive knowledge of the FMCG sector. Anfisa has earned an MBA from RISEBA University.

Anfisa Dzjuba
Chief Marketing Officer

Before joining Lucid Reality Labs Marina cooperated with a number of IT companies as a HR, Recruitment and Team Lead Manager.

Marina has over 7 years of experience in the human resource field, growing companies and building corporate culture for large corporations and start-ups.

Marina Polyakova
Human Resources Director

Advisory Board

Katya is offering her passion for business strategy, postgraduate qualifications, and BCG management consulting experience to Lucid Reality Labs. Sharing a wealth of knowledge and over a decade's worth of international experience across UK, Dubai and Australia, coupled with a track record of success in driving operational growth and leading teams. Throughout her career, Katya has contributed to multi-million-dollar savings and revenue growth initiatives for private and ASX-listed companies in Australia and abroad, traversing diverse industries including travel & tourism, banking & insurance, aviation, energy, and telecommunications. She looks forward to adapting similar strategies for Lucid Reality Labs into the future.

Advisory Board Member

Polina Istomina is a notable expert in the life science field with extensive knowledge and years of expertise working with global top companies, including Silicon Valley and Fortune 500 clients. Polina has in-depth technical and managerial experience, focusing on delivering AR, VR and MR projects. Graduated from INSEAD with an MBA, Polina has completed an Artificial Intelligence Programme at the University of Oxford, she is both Scrum Master (SMC) and Project Management Professional (PMP) certified. In addition to her professional experiences Polina mentored at the Upwardly Global, an Economic Empowerment organization. We believe Polina will contribute greatly to the mission and vision of Lucid Reality Labs as well as bring her knowledge and expertise to enhance the immersive solutions we create for our clients in the healthcare, life sciences and education industries.

Advisory Board Member
Picture of Sergii Lesniak the Advisory Board Member of Lucid Reality Labs

Sergii is a prominent specialist and experienced senior manager with over 17 years of demonstrated working history on Asian markets including China, Japan and Southeast Asia, leading a number of business projects. Sergii has profound experience in international business and strategic consulting, founding and organizing tailor-made educational management programs. In recent years, Sergii has entered the IT sector, specializing in spatial computing technologies, devoting his skills and talents to the development of VR and AR. Sergii has contributed his unique strategic vision, management expertise and market knowledge to help Lucid Reality Labs expand to the Asian market.

Advisory Board Member