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About Us

We collaborate with global brands, start-ups, marketing and digital agencies

Supercharging Startups
Lucid Reality Labs team is excited to welcome new challenging projects and create never seen before technical solutions for growing businesses.
Collaborating with global brands
We collaborate with a number of international brands to deliver state of art immersive solutions for outstanding results.
Cooperation with digital and marketing agencies
We have partnered with a number of agencies to deliver the best results and most dynamic solutions across industries.

Our Approach

Discovery Stage
We analyze the client's vision, objectives and expected deliverables. Our Discovery Team prepares project specification and requirements, estimates the budget and designs roll-out phases. After the client's approval we put together the project team according to the required experience and skill sets.
Design Stage
We model and design the visual concept of the project with precision to detail, incorporating client’s vision of brand and product identity, crafting a solution for the desired target audience and functional outcome.
Development Stage
We bringing product to Spatial dimension through the most appropriate technology stack, providing required functionality, usability and user experience.
Quality Assurance
We track software development process through each cycle, identify, test and resolve any arising issue to ensure smooth performance and continuous improvement in accordance with technological updates.
Deployment Stage
We assist with or take charge of the software deployment into dedicated devices, controlling and overseeing the process until completion
Post Production Support
We track, analyze and evaluate the post-launch product performance and user experience, addressing identified issues, providing insights & recommendations for further improvements.

Executive Profiles

Picture of Alex Dzyuba, the Chief Executive Officer (CEO) of Lucid Reality Labs

Alex Dzyuba is the Chief Executive Officer and founder of Lucid Reality Labs, a serial entrepreneur and technology innovator. Alex has over 15 years of experience in investment, management, and finance fields. Alex has earned an MBA with extensive studies in Strategy and Finance from Hult International Business School and an MA in Leadership for Sustainability from Malmö University.

Alex Dzyuba
Chief Executive Officer
Picture of Eugene Ovcharenko, the Chief Technology Officer (CTO) of Lucid Reality Labs

Eugene Ovcharenko is the Chief Technology Officer of Lucid Reality Labs. Before joining Lucid Reality Labs Eugene was a Delivery Director in Room 8 and was responsible for resource and project management functions. Eugene has over 15 years of experience in programming, production, and development fields. Eugene has earned an MBA from Kyiv School of Economics and is certified in People Management through the School of HRM program.

Eugene Ovcharenko
Chief Technology Officer
Picture of Anfisa Dzjuba, the Chief Marketing Officer (CMO) of Lucid Reality Labs

Anfisa Dzjuba is the Chief Marketing Officer at Lucid Reality Labs. Before joining Lucid Reality Labs Anfisa was a Senior Brand at L’Oréal responsible for marketing and communications strategies. Anfisa has over 10 years of experience in marketing, advertising and management with extensive knowledge of the FMCG sector. Anfisa has earned an MBA from RISEBA University.

Anfisa Dzjuba
Chief Marketing Officer
Picture of Polina Myznikova, the Chief Operating Officer (COO) of  Lucid Reality Labs

Polina Myznikova is the Chief Operation Officer at Lucid Reality Labs. Before joining Lucid Reality Labs Polina was the Head of Finance and Operations at Game Development Company responsible for integration of financial functions into daily operations. Polina has over 10 years of experience in finance and operations management.

Polina Myznikova
Chief Operating Officer

Advisory Board

Picture of Sergii Lesniak the Advisory Board Member of Lucid Reality Labs

Sergii is a prominent specialist and experienced senior manager with over 17 years of demonstrated working history on Asian markets including China, Japan and Southeast Asia, leading a number of business projects. Serii has profound experience in international business and strategic consulting, founding and organizing tailor-made educational management programs. In recent years, Sergii has entered the IT sector, specializing in spatial computing technologies, devoting his skills and talents to the development of VR and AR. Sergiis has contributed his unique strategic vision, management expertise and market knowledge to help Lucid Reality Labs expand to the Asian market.

Sergii Lesniak
Advisory Board Member