Lucid Reality Labs, the Telly Winner of the 43rd Annual Telly Awards
On May 24th, 2022, Lucid Reality Labs became the Telly Winner in the 43rd Annual Telly Awards. The Telly Awards is a highly respected and acknowledged amongst the leaders of media, entertainment, film, commercial and technology industries.
Founded in 1979, the annual competition receives over 12,000 worldwide entries from 5 continents. The award honors excellence in video, television and storytelling across all screens, representing work from the most respected global production companies, advertising agencies, publishers and television stations. Judged by over 200 prominent industry experts, previous Telly Awards winners include Bloomberg, Fox, Microsoft, HBO, The History Channel and many more.
For the 43rd Annual Telly Awards, we are celebrating the reemergence of our industry that has resurfaced to a transformed world, equipped with new tools and A New POV. Creators have retooled and strengthened their skills, and are now working with a refreshed skillset and sense of creativity to tell innovative stories across platforms. As our community continues the important work of storytelling, it returns with a new perspective rooted in values innovation, agility, equity, and tenacious creativity.
Since its foundation the Telly Awards honors excellence in video and television across all screens. Evolving overtime in the number of screens, mediums and communication and driven by the rapidly growing industry and new technologies like XR. Today the storytelling process has already reshaped significantly and allows to unravel completely new opportunities for creators, agencies and brands to reach out to the community.
Following these changes, the Telly Awards already reflects and celebrates the new immersive mediums like digital video, Augmented and Virtual Reality (AR & VR), web series, 360 and many more. It is exciting to see how immersive technology can bring us far beyond the screen concept. It allows creators to submerge users into completely new, fully immersive experiences that enable users to discover the next level of interactive content.
Lucid Reality Labs received the Silver Telly Award in the Immersive & Mixed Reality in Health & Safety category that celebrates content that is designed to promote, educate and train the audiences on health and safety. The awarded XR experience - “Seeing the Problem” was developed to raise awareness and recognition around the issue of macular disease in the UK.
Macular disease impacts almost 1.5 million in the UK, with people of all ages living with the condition. Even though no cure currently exists, treatment may slow down the disease and diminish the severity of vision loss. Therefore, it is essential to raise awareness and recognition to be able to prevent macular disease already in early stages.
With many conditions not visible to the naked eye, the created Extended Reality solution helped understand and learn what it is to live with some of the symptoms, submerging users into a virtual environment where they can live-through realistic real-life challenges that people with macular disease face every day.
We are truly thrilled to receive this prestigious award, it is in many ways thanks to our remarkable team and their drive to create next level immersive technology. We would like to also thank our clients who have entrusted us with developing this experience and shared their knowledge and expertise in the ophthalmology field to make the XR experience truly impactful.
Today, we celebrate yet another award that our team has worked hard to achieve. With that being said, we are and will remain true to our mission and values, which is the main driver and the defining factor of our success.