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Lucid Reality Labs won three Gold MUSE Awards for best VR solutions and Cause Marketing

3 min read April 3, 2024

Lucid Reality Labs gained three Gold MUSE Awards for best VR solutions and Cause Marketing! We are beyond honored to celebrate together with our partners Doxy.me, Roche, and the American Red Cross.

The three Gold MUSe Awards won for the following impactful projects:

Doxy.me VR has been recognized as the best Experiential and immersive Virtual Reality solution. It is an XR mental health exposure therapy platform that delivers a comprehensive suite of evidence-based therapies using new and emerging immersive technologies. Through this transformative leap, Doxy.me aims to empower healthcare professionals and make the best healthcare accessible to patients worldwide.

“Seeing the Problem” The Extended Reality (XR) Ophthalmology Macular Disease Simulation created for Roche, a global leader in Pharmaceuticals and Diagnostics, won Gold Cause Marketing in the Experiential & Immersive category. With the primary goal of spreading awareness about the macular disease, which can be the most effectively executed while immersing in real-life experience, it is a brand-new, unique product that, for the first time in the history of Ophthalmology, allows healthcare practitioners, medical students, and patient associations to experience first-hand and share the pain and challenges of people living with the macular disease condition.

The Lifeguard VR, created together with the American Red Cross, gained the Gold Virtual Reality awards. Lifeguard VR training is a recently launched app that provides enhanced surveillance and scanning training for lifeguards addressing the significant issue of drowning. The American Red Cross has been a leader in water safety, aquatic science, certification, and instruction since 1914. Annually, its curriculum trains over 300,000 lifeguards, demonstrating its enduring commitment to ensuring the safety of swimmers. Lucid Reality Labs is proud to be a part of this project that transforms how lifeguards are trained and, together with Meta, use XR technology to tackle global challenges.

We want to extend our congratulations to our technology partners Varjo and Meta (MetaQuest) for enabling this impact through their hardware.

The MUSE Creative Awards, established in 2015 by the International Awards Associate, celebrate and honor excellence and innovation in creative design, advertising, and digital solutions. We are proud to celebrate such a fantastic achievement together with our excellent partners and our dedicated Lucid Reality Labs Team!

Find more award-winning cases by Lucid Reality Labs here.

About Lucid Reality Labs

Lucid Reality Labs is a visionary XR development company that crafts complex solutions through spatial technology. Immersive solutions with impact – from concept & design to development & support. With a strategic focus on Healthcare, Life Science, Aerospace & Defense, and many more. We equip industries with the boundless potential of immersive technology.