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Universal Epic Grand Opening WebAR Invitation for Universal Destinations and Experiences

2 min read February 25, 2026

Universal Epic Grand Opening: A Glimpse into the New World

Universal Destinations and Experiences partnered with Lucid Reality Labs to craft a web-based AR invitation experience for VIP guests ahead of the grand opening of Epic Universe on 22 May 2025. The activation allowed invitees to preview the iconic Cronus Tower at the entrance of the new park and step virtually into the world awaiting them.

Universal Epic Grand Opening WebAR Invitation

Accessible on both desktop and mobile, the web-based AR filter placed users beneath the grand arches of the Cronus Tower, where an iconic hero from How to Train Your Dragon soared above their heads. The scene immersed guests in the story world, capturing the feeling of anticipation and excitement that defined the park’s opening.

Built as a seamless web-based AR experience, the activation required no app download and featured high-fidelity 3D rendering of the Cronus Tower and character animation precisely anchored to the user’s real-world environment. The design combined accessibility with cinematic quality to deliver a true moment of wonder.

The Universal Epic Grand Opening invitation transformed a traditional VIP invite into a shareable, emotionally charged experience that built anticipation and conversation ahead of the event. By turning a digital invitation into a storytelling moment, Universal Destinations and Experiences and Lucid Reality Labs extended the magic of Epic Universe before guests even arrived.

See also: WebAR Mixed Reality Gargoyle Activation for Universal Destinations and Experiences

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