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USA 276 NE 60th Street, Miami, FL 33137

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SINGAPORE Tower, 7 Straits View, #05-01, Singapore, 018936

XR and AI solutions designed to scale

Immersive training and simulations, digital twins, agentic AI, robotics with enterprise-grade security

Trusted XR Partner

Lucid Reality Labs ranks among the world’s top XR companies. We build enterprise-level XR solutions for Education, Healthcare, Life Sciences, Manufacturing, Aerospace and FMCG

Capabilities

VR

With elements of gamification for various training, education, and collaboration scenarios, where users can explore, interact, learn and build skills as well as master procedures attached to the role in a risk-free, controlled environment.

Agentic AI

We build context-aware AI agents inside hyperrealistic XR environments that coach, assess, and assist users in real time, improving training, simulation, and on-the-job performance with enterprise-grade security and compliance

AR

Real-world enhancement with digital twins and visual overlays that enable countless possibilities for business across all industries. Our solutions transform the way people perceive information, play, learn, collaborate, shop, socialize, and explore the world.

iXR™

Stand for intelligent XR solution that combines Artificial Intelligence and XR Spatial Technology to provide personalized immersive experiences.

MR

That merge physical and digital worlds, people, and virtual beings, revealing new opportunities for human, computer, and environment interactions. We create new forms of remote collaboration, operations improvement, reskilling, and upskilling of your workforce, while promoting safety and creativity.

Prototyping

That enable private and public sector clients to explore and utilize Spatial Computing Technology opportunities for their business, prototyping new and transforming existing products and solutions. We advise, design and implement, creating innovative know-how that challenges existing approaches.

Certifications

Cases

AR

AR Horror Experience for Universal Destinations & Experiences

To promote Universal Destinations & Experiences’ Halloween Horror Nights — the celebrated scare event at Universal Orlando Resort and Universal Studios Hollywood — Lucid Reality Labs developed a social media AR activation that enabled fans to enter the horror before entering the park. Behind the Scenes of the Halloween Horror Nights AR Experience Triggered by QR […]

VRHealthcareAI

The World’s 1st Medical AI Powered XR Intubation Simulation

AI Powered XR Simulation Case Study Overview AI Powered XR Intubation Simulation is a groundbreaking Medical AI Agent developed by Lucid Reality Labs, in partnership with Medtronic and Prof. Dr Patrick Schoettker, Head of Anesthesiology at Lausanne University Hospital (CHUV), that redefines how clinicians learn and practise complex airway procedures. The experience combines adaptive AI […]

VR

American Red Cross Lifeguard VR: Redefining Water Safety Training with Immersive Simulation Lifeguard VR Training

Lucid Reality Labs’ Lifeguard VR simulation revolutionizes American Red Cross lifeguard training with hyper-realistic water environments, data analytics, and scalable XR education.

VR

Burn Zone XR Experience: Immersive Truths from California’s Wildfires

Burn Zone XR Experience by Lucid Reality Labs is an immersive storytelling project visualizing California’s wildfires through interactive 3D mapping, real human stories, and authentic environmental sound design for awareness and impact. Through powerful, human-centred storytelling, the Burn Zone XR Experience places viewers inside the smoke, heat, and chaos of active fires — revealing their […]

VR

VR Training for Machinery Operators: 3M – Raising Safety Awareness Through Immersive Simulation

The VR Training for Machinery Operators, developed by Lucid Reality Labs for 3M, was designed to address one of the most persistent and dangerous issues in industrial environments — the underestimation of workplace hazards. The project’s goal was to create an immersive virtual reality training experience that raises awareness about the dangers of lamination machinery and […]

VRHealthcarePharmaceutical

XR Ophthalmology Simulation for Roche — Raising Awareness of Macular Disease

XR Ophthalmology Simulation: Challenge & Context Macular disease can take many forms, e.g. age-related macular degeneration (AMD) being one of the most common conditions and the most significant cause of sight loss. The global number of people living with macular disease globally is estimated to reach 288 million by 2040. The condition today impacts nearly […]

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