Lucid Reality Labs Joins the XR Association (XRA)

Lucid Reality Labs is announcing its acceptance as an XR Association (XRA) member, the leading trade association representing companies powering virtual, augmented, and mixed reality (XR) and standing for the responsible development and adoption of technology.

XRA continues to build a diverse roster of innovators dedicated to advancing immersive technology through smart policy, standards development, and industry advocacy.

Joining the expert powerhouse

XRA underlines that Lucid Reality Labs was recently named the Best Technical Achievement in AI, Immersive & Games at the 29th Annual Webby Awards Internet Celebration, aligning with the association’s vision of future development. “We’re seeing AI and immersive technology rapidly converge across every sector, driven by the groundbreaking achievements of both our new and established member companies. Together, as organizations united by a vision to accelerate XR adoption and innovation, we’re thrilled to welcome our new members who will help amplify our collective strengths and push the boundaries of what’s possible,” said Elizabeth Hyman, CEO of XRA.

“We are honored to join the XR Association, the forward-thinking leader of the Industry. This membership strengthens our ability to support policy, help define best practices, and accelerate the adoption of AI-driven XR solutions that transform healthcare, manufacturing, training, and beyond,” says Alex Dzyuba, Founder & CEO at Lucid Reality Labs.

“Joining the XR Association amplifies our mission to build meaningful, human-centered XR experiences and shape a future where immersive technology enhances lives and drives measurable impact across sectors,” said Lynn Welch, Chief Growth Officer of Lucid Reality Labs.

About XRA

The XR Association represents the broad ecosystem of the XR industry, which includes headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers, and corporate end-users. The founders of XRA are Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment. To learn more about XRA membership, visit xra.org/joinus.

About Lucid Reality Labs

Lucid Reality Labs is a visionary XR and AI development company that crafts complex immersive solutions through spatial technology – from concept & design to development & support, with a strategic focus on Healthcare, Life Science, Education & Training, and many more. We equip industries with the boundless potential of immersive technology. Committed to disrupting global challenges with responsible technology, we deliver impactful solutions that elevate industries through immersive capabilities. Check the award-winning use cases created by Lucid Reality Labs here.

Read also: Top 6 Healthcare Technology Trends in 2025